-The most impressing and useful presentation to me was the one brought by the French Emeric Ernoult of Affinitiz.com. He told amongst others about a project of his with the French lawyers organisation. They wanted more visibility on the web, a better image (modern, not old school) and they wanted to be present when people have legal questions. Ermeric and his team figured out the options and concluded that French lawyers should blog to achieve their goals. After 8 months, 850 lawyers have a blog, 10.000 articles are published and 20.000 comments have been posted. Curious? The portal of ‘les avocats’ via this link.
The quote of the day came from Emeric as well: You want people to create value for your brand, first find how to create value for them.
-Another great presentation was given by Sabine Allaeys of Minifizz. I like the Minifizz concept very much because it shows how the internet also works succesfully for girls. Moreover, I saw some male spectators learning a lot, not only about girls but also about how you can reach their needs on the internet (quite different than male needs, like Sabine put it: “girls just love to dress up”. And indeed they do 😉 ).
-Last but not least, I stumbled upon Sam Desimpel. I know him from a ‘former life’. Being a journalist, my first trip abroad went to San Fransisco. Together with people from eBay Belgium I was invited to celebrate (and write about) 10 years eBay. Quite a party, with Sam, who worked for eBay at the time. It was great to see him at ThinkTomorrow introducing his brand new company IntroNiche. Take a look!