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Simple and therefore (probably) very succesful: the current campaign of Belgian’s youngest mobile operator Mobile Vikings: Choose your favourite cellphone and spread it on Facebook. Consequently you might win the cellphone of your choice.
A viral marketing campaign like another, you might say. Indeed. Except for the fact that you can see how popular the cellphone of your choice is. The smartphone I chose, the LG KP500 Cookie is not that popular with only 5% of the people interested in it. Read the rest of this entry »
Last Friday my colleagues and I were invited to talk about the future of mobile to Communication and Multimedia Desgin students in Hasselt. I promised to put the presentation online to @sigrid. So here it is.
I took care of the first two parts (‘mobile phone love’ and ‘the new mobile internet’). My colleague Koen talked about possible business models and the evolution of mobile technology. Then my other colleague Davy concluded with a workshop, in which he showed how to make a mobile application with the GLOWE specification.Those applications can also be embedded on iGoogle and blogs. The slides of the latter are not online yet.
This presentation was part of a series of experimental media classes. Also the most recent Belgian news project nieuws.be introduced itself a few weeks ago. Since the classes were open, I attended that presentation. News will always remain a passion 🙂 . Purpose of all those classes: show the students a broad spectrum of new media and challenge them to develop a project with the tools introduced to them. Within a few weeks, the students will present their projects. I’m curious!
IT Facts? This very helpful and clear blog collects all kinds of data and analyses of IT research projects. With links to the original research webpages, so that you can always find out more or go deeper into the topic.
I made exhaustive use of the blog the past few days while preparing a presentation about mobile internet. Thanks to IT Facts I have really interesting and above all recent data about the topic.
I will talk about mobile phones in general (I called that part ‘mobile phone love’), and mobile 1.0 versus mobile 2.0. My colleague Koen then takes over and discusses possible business models and the choices our company made regarding mobile internet.
The presentation will be given to a group of cmd-students at the 24th of October from 1:30 pm onwards. Every Friday, they get their ‘experimental media’ class @Kaai 16, Hasselt. Normally there’s a livestream, so you can always follow and/or support me (especially that last one would be really nice 😉 ) . I’m not sure yet where to find the url. And when you don’t live too far from Hasselt, you can always come to Kaai16 since the class is open for everyone.
2nd of June
My first Mobile Monday Amsterdam. I carpooled with my colleague Koen and with Stef, Tijs and Filip from Belgium to the Netherlands to join the sixth edition of this mobile event. Raimo van der Klein, who gave a presentation on ‘mobile wands and wizards’ at the Mobile Webcamp Hasselt I organised earlier, is one of the hosts.
What I recall:
–Doc Searls himself! Waw. Great to see and hear the writer of the Cluetrain Manifesto in real life. And despite what everyone (like Tijs 😉 ) says, I loved his shirt ;-). Searls also made thé quote of the evening: A free consumer is more valuable than a captive one.
-The presentations on mobile were quite ok (for a great review, look at this blog post from Koen), yet there is a lot of work to catch up. Companies on the one hand are not entirely ready for mobile internet, but consumers aren’t either. I guess it’s not only because mobile internet is too expensive or because not everybody has a mobile internet connection yet,…What I realised listening to all those presentations is that we aren’t using the mobile internet the way we should/could. At the moment we are ‘cloning’ the possibilities of the ‘normal’ internet, yet mobile consumers and companies will find their own killer apps and added value. Like location based services. We’re thus still finding out where mobile internet will take us.
–Dinner at club 11. Quite an experience, and that’s all I say. You just have to find out yourself!
Pictures by Filip Bunkens